I have over the years provided strategic cost effective marketing
programs for medium to large size companies. I have serve companies
that range from entrepreneurial privately held organizations working on
establishing their products and services to large publicly traded
companies with numerous product lines seeking to distinguish themselves
in the marketplace.
Tactics Drive Strategies Technology
is developing in such a fast pace that in order to be successful you
need to quickly outline a plan, introduce it to the market, get
feedback, modify your approach based on the feedback and deliver it to
the market again. How long should you do this? The answer is until you
get it right! Tactics shape processes on a continuous basis. Ideas are
fine, but what gets results and revenue into your business day to day
is the execution of your plan. Don't spend a huge amount of time
planning - the key is to just do anything.
The Nike's slogan "just "do it", is right on the money.
Define Who You Are You
need to understand that defining yourself to your market place is
critical, if you don't tell your market who you are... they will
develop your identify for you. So, lead the message.
Start at Ground Zero Most
people assume that an existing organization is in the right business,
has positioned the right products, and has the correct resources in
place to make it happen. What has worked in the past is no reason why
it should work now. In fact the past is what got you here and its not
going to get you there. I recommend that you start at ground zero and
ask these obvious questions.
1.How do we sell this? 2.Is this Viable anymore? 3.Is this what the market wants? 4.Have we added new functionality to expand our marketplace? 5.Should we narrow our scope and leverage our core competence?
Keep on doing what you are doing, keep on getting the results that
you are getting. You want to change your results, change what you are